Why is Negotiation in Real Estate Important

Why is Negotiation in Real Estate Important
Video Transcription

Analin: Wow, I’ve been in business 15 years and I’ve negotiated over 2,000 contracts. If you’re looking to sell your home and you want the most money in your pocket, then this is the video for you.

Hi, my name is [Analin Artati 00:00:15] with iHeart Real Estate and I have to say that I’ve seen it all. Here’s a few negotiation tricks that you can do to ensure that you get top dollar for your home. Never, and I have to say never, should you accept the first offer. Whenever a seller tells me that they sold their home in a day or within the first weekend of open house, all I can say is wow because they left money on the table. Any seller should always allow enough marketing time so that they can ensure the most money on the sale. In addition, they also want to ensure that they get the best terms as well.

If you get multiple offers, then you also want to counter back more than one buyer. You never just want to counter back only one because you’ve got several on the table. In most cases, the buyers will increase their price and change their terms to be better when they know they’re competing with other buyers. Always tighten up the contingencies and the timeframes as much as possible. In addition, you should always get a higher deposit as well so that you know that that buyer has more skin in the game.

You also want to make sure that you’re 100% certain about the value of the house. If not, then you want to make sure that you double check the buyer’s qualifications and that they have enough funds to pay the difference from the appraised value to the contract price. We also want to make sure that we contact the lender before accepting any offer so that we can assure that the loan officer did their diligence to verify the buyer’s qualifications.

We want to ask questions like, did they look at the taxes? Did they run the credit? Have they verified the income? It’s very important to know if the buyer’s fully approved and has gotten a desktop underwritten approval. So we want to assure that the buyers are qualified and that the loan officer or the lender has done their diligence to verify all of this information.

Listen, I can go on and on for hours about sharing information. On what sellers need to be concerned about. You know when it comes to negotiating and countering offers. But honestly this is why you hired me. You shouldn’t have to worry about all these things. You shouldn’t have to worry about what all these crazy terms mean. Again, so that’s why you hire us. Rest assured, we are in a small percentage of agents across the nation that are master certified negotiation expert. We have all of this covered and so much more. Just leave all the worrying to us so that all you need to focus on is your next move and making sure that you’re able to cash that check in the bank. Give us a call at iHeart Real Estate. You can reach out to me, Analin Artati, as well so that we could work directly with you. And we can walk you through the entire process and what to expect during your negotiation process and your close of escrow.

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